Services
Export services
Globalization
At an ever-faster pace
the world is becoming a truly global marketplace offering new opportunities but
as well new threats for companies around the world.
Established positions in
traditional home markets are no longer safe and abroad new exiting opportunities
are awaiting the global entrepreneur.
Exporting
Although entering into
new markets in principle requires the same thorough preparation as the
introduction of new products and services in the traditional home market,
exporting products and services to new geographic markets requires an additional
set of capabilities in order to face new challenges related to geographic
distances, language barriers and cultural differences
For addressing these new
challenges and developing a successful new market entry strategy it is
indispensable to:
-
have experience in the application of marketing methodologies adjusted to
the different characteristics of the different markets
-
speak the local language
-
understand the cultural differences
Especially defining the
sales and distribution strategy in order to reach all target clients in the
desired manner at substantial distance from the Head Quarters imposes a big
challenge to companies entering into international markets where the type of
sales channel to be used will always be a balance between costs, control over
the final product and added value of the distribution partners.
Because
we at LTT Business Consulting possess extensive experience in these areas,
covering more then 15 countries in Europe and Latin America and have a good
command of several foreign languages (English, German, Spanish, Portuguese,
Dutch, Czech) we think that are very well positioned to support you with all
your export challenges.
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